Sex toys can be a sensitive subject, especially with those who still find them to be taboo, so marketing them in a way that ensures you only reach those who would be happy to hear from you can be a bit tricky.
If you are wondering how to market sex toys, we hope that these tips will help you to achieve the traffic to your website that you are hoping for.
Create a blog
Having an onsite blog is one of the best ways to optimise your website for search engines as it will allow you to answer the questions that your audience are asking, and keep your website updated with fresh content. Both of which are very important when trying to get your sex toy website to the top of those search results.
Make your blog educational and provide information that you know will be helpful to your customers, such as which sex toy will suit them, or how they should clean their sex toys. You can use queries from customers, or results from your keyword research to help you to decide which topics to write about.
Use great images alongside your blog posts too, and ensure that you include alt tags as this will mean that they show up in search engine results too which will also help people to find your products and your website.
Build an affiliate network
As a company which sells sex toys you may be finding it difficult to find high quality websites that will provide backlinks to you, but it is certainly possible to build a strong affiliate network.
The best way to do this is to show that you are an expert in your field and that you can provide informative and interesting content to sites that you would like to work with. So many online magazines and lifestyle websites have sections dedicated to sex, so if you show yourself to be able to write and share great content in this area you will be able to build beneficial relationships with these types of sites.
People love to read product reviews before the commit to buying something, especially if it something like a sex toy which they may not know much about or have a lot of experience in using. In addition to this, some of your more high-end sex toys could be a bit of an investment for your customers, so they want to know they are getting their money’s worth!
Product reviews can also help to build trust among those using your website which means that they are more likely to buy from you and to return in the future if they have an equally great experience.
By following these tips for how to market sex toys you can ensure that you increase traffic to your sex toy website and increase sales and trust from your target audience too.